Bath and body works and la senza

The prestigious American company Bath and Body Works was founded in 1990 in the United States of   America and become very popular, registering sales of 2.285.000.000 US dollars in 2006. In 2006, tanks to the popularity and to the proven results, quality and accessibility of the company’s products, Bath and Body Works has become the number 2, best selling American retail company in the US after Victoria’s Secret. A huge success and a recognition of the effort, intelligence, ambition, hard work perseverance, vision of the founders and management team of the company Bath and Body Works.After approximately 16 years from the foundation of the company the quality of the products combined with the business strategy of the management team, that leads the business and build a powerful brand, well known on the market.


After the launching of the company website and after the success registered in 2006, the management team decided that is time for the company to take a step forward to extend the stores chain outside the borders of the United States of America, into Canada and to launch the products of the company there, also. The Bath and Body Works company counted in the United   States of America 1.600 stores, spread across the all territory.

In July 2008, after acquiring the Canadian lingerie chain company La Senza, the company decided that is time for take the big step and announced increasing and in the same time, launching of the business outside the borders of the US of the Bath and Body Works sores chain with 6 new stores in Canada. The company decided that this is the best opportunity to move into the Canadian market, because its main competition was only The body Shop company.

The label and advertising slogan of the Bath and Body Works company, with witch the company will plunge into Canada recommended the American company as being the “largest specialty retailer of beauty and personal care items”. The locations of the six stores that will be opened in Canada will be: West Edmonton Mall in Edmonton; Fairview Mall and Yorkdale Shopping Centre in Toronto; Erin Mills Town Centre in Mississauga, Ontario.; Stone Road Mall in Guelph, Ontario.; and White Oaks Mall in London,  Ontario. The Bath and Body Works company estimated that it will need approximately 250 employees to work full time and part time in the stores of the chain from Canada.

The chairman and chief executive officer of Bath and Body Works company, Leslie Wexner was proud to announce that stepping stone of the international expansion of the company into Canada, was the acquisition of the Canadian based company La Senza. The co founder and the president of La Senza, Laurence Lewin who built a lingerie chain with 326 stores in Canada and 341 internationally, said that after years of retail experience on the Canadian market, the lingerie company understands and knows the needs and wishes of the Canadian customers.

The union of the two retail big companies American and Canadian will result, for sure into a huge success, development and creativity, that will reflect into the products. The Bath and Body Works Canada will be a huge success.