Bath & body works temptations products

Bath & Body Works is an American retail store founded in 1990 in New Albany, Ohio. In the 20th years passed since its foundation, Bath & Body Works had become a very well known brand, who expanded across United  States of America and Canada. The brand has expanded and diversified his lines of products and now offers to the people products like: lotions, personal care items, home fragrances, bath items and cosmetic lines.


The year 2006, was the year when the Bath & Beauty company registered its first huge success tanks to the simultaneous launch of the seasonal catalog and company web site. In the same year, the company launched its first television commercial advertisement. The net sales counting 2.285.000.000 US dollars classed the company Bath & Body Works on the second place, after Victoria’s Secret, a huge success on the American market.

In 2008, the founders of the Bath & Body Works company encouraged by the huge success registered in the United States decided that is the best time to enter into the Canadian market. They acquired Canadian based company La Senza and increased his opportunity to move into growing Canadian market, having The Body Shop company its only competition.

The year 2009 brought a change into the presentation of the products and a new presentation concept for the products, the company has changed the packaging for the Signature Collection, changed the labels for the body care products of the Signature Collection, the home fragrance scents of the Slatkin & Co. and Bath and Body Works Signature, like plug in Wallflowers, Scentports, room spray, fragrance oils, candles, etc. In present, the Bath and body works ltd counts 1.600 sores.

Bath & Body Works company has succeeded on the market, because of the fine, quality products, professionalism, perspective and hard word. Amongst the many diversified products line, the Bath & Body Works Temptation line registered a huge success on the American market and not only.

The Bath & Body Works Temptation line released on the market on 11^th May 2007 with the 3 summer scents Sunset Mango, Beyond Berry and Island Coconut was amazing and sensational, the customers were satisfied and excited by the products and the critics were conquered by the scents. The products of the line were promoted in 3 in 1 sells offer, either shampoo, body wash, and bubble bath, or body spray, burning oil, lotion. For a short period of time, in the stores you could also find candles with the three Temptation summer scents.

The Bath & Body Works Temptation products were nicely packaged, had a inviting fragrance, silky touch, great aspect and affordable price.

The critics and the customers were very pleased and attracted by the packaging, the Sunset Mango products has labels with beach like tropical scene like print of burning orange color, the Island Coconut products has labels with beach like tropical scene like print of blue and white color and the Beyond Berry products has labels with beach like tropical scene like print of purple color.