Bath & Body Works Website

Posted in: bath products by weddingcometrue | July 12th 2010 | no comments

Nowadays, the Internet had become a very important and useful mean of information, communication and learning, but in the same time it has his negative side that we all know and witch doesn’t make the subject of this article. The Internet helps all of people to find whatever information they might want to find out and help the companies to promote their businesses and their product and services. The Internet had become a necessity.

The majority of the companies who have a business, automatically have a Internet official website who contains all the information that customers need to know about their company.

The Bath and Body Works American company was founded in 1990, in New Albany, Ohio, United States of America. The company, now counts 1600 retail stores in the United  States and a small number of retail stores in Canada and New Mexico. The company markets beauty products, cosmetics, skin care products, body care products, spa and aromatherapy products, gifts, candles, etc. The company has won an important number of customers, thanks to the intelligent market strategies, meaning discounts, promotions, semi annual sales, coupons. Good products at a more than affordable price.

The Bath and Body Works has an official website on the Internet at www.bathandbodyworks.com, available for all the people who want to find out certain information about the company and its products.

The customers may find out information about the products, prices, discounts, coupons, promotions by consulting the company’s official website.



Through the Internet official site, the Bath and Body company has the fallowing goals: to offer feedback to all customers on content regarding the description of the products, photography of the products, ingredients, instructions, usage, prices and promotions; to encourage brick and mortar clients to shop online; identify and put into plan strategies regarding the improvement of the site; making some ideas regarding the customers that visit the site and whether they change in time.

The company engaged a sample of people and studied their impressions and opinion regarding the presentation, imaging, information content, accessibility, browsing, etc. The results provided many valuable information in order for the Bath and Body Works company to improve all the poor aspects concerning the company’s official website.

After the study done, the company established as primary target that needs to be improved at the site, the content. They also adjusted the functionality on the product page by making the product description easier to find and read. The company, also, improved and increased the number of photos, enhanced the product description and enhanced other content.

The results of the hard work regarding the improvement of the company’s website have rapidly developed and the number of the customers who were satisfied with the content of the website increased significantly from 77% in the past to 89% in the present. Another study showed that the customers want even more pictures of the products, even detailed product description and a more accurate description of the smell of the fragrances and the visitors of the site want to find out more information about the sales, discounts and promotions. During the same study the results revealed the fact that customer were frustrated when they wanted to make a purchase and the products that they wanted to buy weren’t available.

The team of professional come with intelligent ideas and ideas that could be put into practice to optimize the functionality of the site and make the customers happy and satisfied with the Bath and Body Works website. What is your opinion regarding the Bath and Body Works website?