Gordon’s Jewelry Stores

Posted in: stores by weddingcometrue | June 21st 2010 | one comment

Gordon`s jewelry stores, interactive finding

Gordon brand is a special one, if you take in account just one aspect: interactive finding. I`m very enthusiastic about this feature and probably you will share my opinion after visiting gordonjewelers.com.

For months I`ve been visiting different virtual stores belonging to most famous American brands, but I haven`t seen something equal to Gordon`s search engine. It`s interactive as I said and very funny to use, like travelling across America via satellite. Let`s see how it works actually: you need to find a certain store around your area or you just want to see all the Gordon stores around country, nothing simpler, choose one category of 2D, 3D, aerial or road view, drag your way through a mouse and there will be, on the desired Gordon jewelry store. Impressing isn`t it?! I assure you, Gordon is the among the first jewelry brands that came into customers` help with such an advanced way of searching a store.

If you consider the option of “store locator” insufficient and you want an overview regarding Gordon`s jewelry business, we have on the same website a complete list of stores in every state of USA. For instance, California, West Virginia or Washington have the minimum number of stores, just one, while Florida, Pennsylvania or Texas surpass the impressive number of 20 stores in one single state. Maybe numbers bore you, but these statistics show you the habitudes of shopping among American women.

The idea of writing about Gordon came after I came across an article dedicated to America`s best jewelers, who take in account social media as a way of developing.

If the term of “social media” sounds a little bit strange, don`t worry, I had the same sensation, although I`ve worked for a few years in media. Social media refers to interactive contents, especially one, where users like you and me can post opinions or events lived and in this way they influence somehow the politics of that media institution. It`s innovative and very catchy technique for both sides: the user has the sweet feeling that he/she really counts as person inside the system and the media institution is sure of a positive feedback. Whether users are really taken in account with their opinions is an issue that should be developed by authorized persons, so let`s not enter too much into details. As an end to this explanation, think of social media as Facebook and Twitter and you will understand the general idea.

Daniel Gordon, present at these meeting among jewelers, is the current manager of  Gordon empire, founded in 1905 and agreed as representatives of Houston Jewelry or Alter`s Gem did, that tweeting and posting on Facebook strengthens the link between company and customers, as consequence social media have to be a serious point on investment agenda of every jewelry company.