Limited Brands company

Limited brands is an international company, the world’s best fashion retail brands and through very known companies, like: Bath and Body Works, La Senza, Victoria’s Secret, C.O. Bigelow, Henri Bendel and White Barn Candle Co sells a wide range of products, like: cosmetics, perfumes, body care products, gifts, candles and aromatherapy products, lingerie, apparel and accessories. The company has an impressive number of 2.600 retail stores spread all across the United States of America and other 700 companies owned and franchised in locations from all over the world. The products of the company are also available through the Internet web pages: www.BathandBodyWorks.com, www.LaSenza.com, www.VictoriasSecret.com, www.HenriBende.com. In 2009, the company has recorded sales of approximately $8.6 billion and the number of the employs in the United   States only is of 90.000.


As you see the Limited Brands company that includes prestigious companies, brands from the American market is an international colossus. The American company Limited Brands was founded in Columbus, Ohio and activated as a apparel-based specialty retailer and, in time evolved into a company focused on beauty and body care product, lingerie, perfumes, aromatherapy products, cosmetics that helps transform any ordinary woman into a sophisticated, forever young, sexy and confident woman. With its powerful portfolio of companies Bath and Body Works, La Senza, Victoria’s Secret, C.O. Bigelow, White Barn Candle Co. and Henri Bendel the company has the success assured nationally and internationally. The Canadian based brand La Senza made possible the entrance in Canada and in approximately other 40 countries world wide.

The company’s beliefs had transformed the company in what it is today, a huge national and international success. The beliefs that guided the company are: The customer rules!, Passion leads to success, Inclusion makes as stronger, It matters how we play the game. The founder of the Limited Brands company is Leslie H. Wexner the son of Russian immigrants born in Sept 1937 in Dayton,  Ohio. When he was young, his parents had a little store called Leslie’s in downtown Columbus. The founder of the Limited Brands company is thankful to his parents for teaching him what the hard work is, the attention to details, and the most important the belief that if you work hard and are honest anything is possible. Hexner decided to work along with his parents in the family business, after he graduated The Ohio State University and served in the Air National Guard.

Leslie Wexner started the Limited Brand business in 1963 with only one store opened in Kingsdale Shopping Center in Columbus and registered a sales income of $ 160.000 in the first year. Encouraged by the success of the start of his business, he continued on expanding his business through invention and acquisition. In short time, his company transformed into a dominant and powerful US retailer with numerous powerful brands and brand extensions.

The timeline of the company is impressive and I’m sure that it will continue on being. Each and every of the companies that are part of the Limited Brands portfolio is a success on its own, all the company united are a multiplied success, a power and a colossus.