Swarovski Swan Logo

Posted in: Uncategorized by weddingcometrue | April 14th 2010 | no comments

Swarovski swan logo, delicate as you…

One golden rule in marketing says that you have to stay in touch with your clients permanently, meaning to inform them about new products and your promotions and to offer them a logo with which they could identify, in a sort of emotional blend.

Swarovski pointed it positively during decades of jewelry working. Their present logo embodying a graceful evanescing swan is probably the most inspired of jewelry logos worldwide. The gentle bird talks subconsciously about you as a graceful and elegant woman, for which Swarovski crystal jewelry is a habitual embellishment must-have.

The swan wasn`t from the start Swarovski`s logo. In 1895, when the Czech jeweler Daniel Swarovski started his own business, he chose the traditional edeilweiss flower as a symbol for his creations. Edeilweiss flower is indeed very delicate and pure, perfect for a logo, but sooner his business expanded and he needed a more cosmopolitan logo and he came across the swan. A well-thought movement, the swan is worldwide understood as a symbol of grace, purity and feminity! As most of Swarovski jewelry is made of pure white crystals, the combination is suitable and concordant.


The Swan is present in the majority of cultures in this world as a mark of love, delicacy, purity, beauty and sincerity. In some traditional cultures, the swan is associated with chastity, as she doesn`t mate with other he-swan, if her pair died. In European culture, the swan has some special meanings. In Celtic accept, the swan is associated with music and human soul, they could even turn themselves into human beings. Greeks believed that Zeus turned himself into a swan, in order to conquer the heart of beautiful mortal queen, Leda, who gave birth to a couple of powerful twins, Apollo-god of Sun and arts, and his sister, Artemis- goddess of Moon and hunting, eternally virgin. With Christianity arrival, the swan became an attribute of Holy Mary, as a symbol of devotion, inner suffering and purity.


As you can see, Swarovski intuited well the powerful potential of swan as a logo. Although, the jewelry house put monopoly over this symbol, it still had to struggle to maintain it original and attractive. Swarovski swan passed through metamorphosis during decades and now what you have printed on your shopping bag seems to be the ultimate logo.

swarovski swan statuette

Actual Swarovski swan logo is a white swan, which seems to be swimming thoughtful on a lake. She keeps her head a little bit bent towards water`s reflection, as if she would meditate deeply on something or as if she would admire her own beauty. Her tail is almost evanescing into air, as if she was passing into another time and space.

actual Swarovski swan logo

No matter what accept you find into Swarovski swan logo, the fact is that this inspired logo will probably survive many years from now on.